What is it?

”Hey, that’s not
   a real word!”

You’re right, ulo isn’t a word; it’s an acronym that stands for Unidentified Lighting Object. Why Unidentified? Because it isn’t a desk lamp and it isn’t a work light and it isn’t a sconce. So, basically, we ran out of things to call it.

We probably could have shoehorned it into our existing alphanumeric system (107, 707, 907, etc) but that would have made it seem like everything else we make and ulo is nothing like anything we’ve done before.

You might be asking yourself, “Do I say you-el-oh or ooh-low?” That depends. Do you believe in UFOs? Are you happy with your HMO? Do you remember the band ELO? Guess we won’t be answering that one just now. YOYO (you’re on your own)

See ulo here